How do we Choose Businesses to Award and Recommend?
Crystalline’s Criteria & Awarding Process
We believe women deserve more than convenience- they deserve care that is intentional, elevated, and deeply felt.
Every business you see in our directory has been studied and chosen in favor of the feminine -and this page explains how.
Recommended Business Criteria
Initial eligibility for being included in the directory.
To be listed as a Recommended Business and considered for the awards program, a company must meet at least 1 of the following 10 criteria. The more criteria the business fits, the better visibility they will gain on our recommended business list:
Family or Mother-Focused Offerings: Supports mothers, families, or children.
Ethically Sourced / Sustainable: Markets conscious sourcing or sustainability.
Woman-Owned or Co-Owned: Identifies as women-owned or is WBENC certified.
Supports Women’s Well-Being or Growth: Offers services for women's health, empowerment, or success.
Kid-Friendly or Family-Inclusive: Accommodates families with thoughtful design or services.
Beauty, Wellness, or Self-Care Focus: Prioritizes women’s wellness, beauty, or mental health.
Locally Owned / Boutique: Independently or locally owned, not a major chain.
Feminine or Empowering Brand Voice: Uses nurturing, intuitive, or empowering language.
Flexible or Remote Services: Offers delivery, mobile, or virtual options to meet women where they are.
Women-Centered Partnerships or Community Efforts: Women’s events or partners with female-led causes.
The Vetting & Awarding Process
For businesses that go beyond surface-level alignment.
Some businesses go further- and those are the ones that receive our official Crystalline Awards.
We offer a three-tier award system to recognize and uplift these businesses publicly.
1-Crystal Award
Focus: Legitimacy & Standards
Submit application & criteria alignment
Receive an overview on Crystalline Standards and reference guide of best practices in serving women.
Provide proof of business (LLC, reviews, certifications)
Internal review by the Crystalline team
2-Crystal Award
Focus: Verification
Everything from 1-Crystal
Live interview with a Crystalline team member
Two references from past customers/partners
Light due diligence
3-Crystal Award
Focus: Excellence
All 2-Crystal steps completed
Anonymous mystery guest evaluation using our Crystalline Scorecard
Reserved for truly outstanding service and attunement to women’s needs
Why This Matters
Women drive 85% of consumer purchasing- and we’re raising the standard for how they’re served.
This program doesn’t just highlight businesses that are “nice to women.”
It highlights those that truly know how to take care of us- with elegance, empathy, and intention.
Elite Distinction
Focus: Premium Care, Luxury Experience, and Elevated Atmosphere
The Elite Distinction is an invite-only recognition awarded to businesses that offer an exceptionally high standard of care, premium service, and luxury-level offerings.
It is reserved for businesses that:
Have received a 1-, 2-, or 3-Crystal Award
Provide elevated, pampering, or luxury experiences
Demonstrate refined customer service and ambiance that exceed expectations
Align with Crystalline’s vision of care that is both emotionally attuned and experientially indulgent
