BUSINESSES
Become seen and awarded for your excellence in serving women
The Crystalline Awards recognize businesses that prioritize serving women: the most valuable customer in the market.
We vet your business — reviewing your practices and giving you clear insights on how to better support women customers.
You get listed in our trusted online Directory, where women subscribe and actively look for businesses that know how to show up for them.
You gain credibility and customers — with added visibility, opportunities for promotion, and partnership through Crystalline.
In short: We raise your standard, showcase your business, and connect you with women who are looking for you.
WHY BECOME AWARDED
Women drive 85% of consumer spending, yet most businesses miss the mark in serving them. The Crystalline Awards recognize and give visibility to businesses that raise the standard of care for women — helping you stand out, earn trust, and grow revenue by aligning with the most powerful consumer group in the world.
HOW IT WORKS
Businesses must apply to be considered, and only those that meet our standards can go through the awarding and onboarding process to receive recognition and gain visibility.
WHO IT’S FOR
Whether you run a spa, design firm, wellness studio, or home service company, the Awards are your opportunity to be part of a curated, trusted network of businesses chosen for how they make women feel.
OVERVIEW
WHY THIS
MOMENT
MATTERS
Feminine-focused service is gaining momentum- and Crystalline is helping define its future.
Across industries, businesses are beginning to elevate how they serve women:
Creating environments that feel safe and soothing
Offering clarity, not condescension
Anticipating emotional and physical needs across life stages
Women are noticing—and they are actively seeking businesses that offer this level of thoughtfulness and care. Businesses who join this movement early will lead the next decade of loyalty, referrals, and cultural relevance.
Women are ready now for businesses that serve them better. They’re not waiting for approval to change their expectations—they’re already doing it.
They are choosing:
Environments where they feel safe and respected
Brands that understand emotional nuance
Companies that reflect their values—not just their wallets
Crystalline exists to help them find you.
And being awarded means your business has been chosen to meet this cultural moment with excellence.
If you believe your business is aligned with the standards we’re creating for women, we welcome your application.