BUSINESSES
Become seen and awarded for your excellence in serving women
The Crystalline Directory is a curated online guide where women can easily find businesses that truly support and respect them.
We built it because we live in a time where people and business are starting to realize the value of women’s dollar. They make the majority of consumer purchasing decisions which is driving a movement of woman-focused customer service. Women want safe, thoughtful, and reliable experiences- and they are actively seeking out businesses that provide them. That’s where you enter in.
When your business is accepted into the Directory, it signals to our subscribers that they can count on you. You gain visibility in front of an audience that is already looking for services like yours, and you stand out as a business that meets higher standards of care.
Which businesses can apply?
Any business can apply and any applicant that meets our criteria can be featured. Whether you run a spa, design firm, wellness studio, restaurant or home service company, this is your opportunity to be part of a curated, trusted network of businesses chosen for how they make women feel.
And when women feel safe and taken care of- they keep coming back.
TWO WAYS TO BE FEATURED
Recommended Business
Quick to join, light review, listed in the Directory but with less visibility
Process:
Complete the standard Crystalline application
Undergo light-touch review (public presence, values alignment)
No additional documents or interview required
If approved and not pursuing an award, receive Recommended status
Benefits:
Listed in the Crystalline Directory (after awarded businesses)
“Recommended by Crystalline” sticker for display
Branded promotional PDF to share digitally
Free through the end of 2025
Crystal Award
Thoroughly vetted, premium recognition, featured first and seen as a trusted choice for women.
Process:
Complete the standard Crystalline application
If eligible, begin award onboarding process
Submit required business documents (e.g., licenses, insurance)
Undergo safety and credibility vetting
Receive and review educational material on feminine focused service
Participate in an interview as part of the evaluation
Option to invite the founder for an in-person visit (if accepted, “Founder Visited” noted on profile)
Abbreviated vetting for annual Award renewal
Benefits:
Premium placement in the Crystalline Directory for one year
“Crystalline Awarded” sticker for display
Branded promotional PDF to share digitally
Eligible for future visibility opportunities (features, gifting, partnerships)
Free through the end of 2025 (awarding and onboarding fees will begin in 2026)
Women are ready now for businesses that serve them better. They’re not waiting for approval to change their expectations—they’re already doing it.
They are choosing:
Environments where they feel safe and respected
Brands that understand emotional nuance
Companies that reflect their values—not just their wallets
Crystalline exists to help them find you.
And being awarded means your business has been chosen to meet this cultural moment with excellence.
If you believe your business is aligned with the standards we’re creating for women, we welcome your application.